Hometrack, the market leader in data and analysis to support critical decision making in residential property, has bolstered its expertise and experience within the home builder and local authority markets with a raft of new hires.

Alex Rose has recently joined as the Managing Director of Data Analytics from leading residential property portals Zoopla and Rightmove, where he was a key driver behind their respective new homes businesses. With twelve years’ experience of working with home builders and housing associations, Alex brings a wealth of knowledge from the digital and housing sectors, as well as a proven track record of delivering new propositions for customers.

Ross Allan joins Hometrack as the public sector Business Development Manager. With over 12 years’ experience working with Housing Associations, Local Authorities and Support Providers, Ross has an in depth understanding of the challenges facing providers of social housing. Ross will play a key role in helping Hometrack’s many existing and future public sector customers respond to the current legislative and regulatory changes within the sector.

This announcement follows the appointment of Rob Owens who joined Hometrack over the summer as a Proposition Analyst from the housing association Network Housing Group. Rob’s significant experience in financial and asset management within the social housing sector is already being brought to bear in a range of new propositions which enhance the service which Hometrack delivers to its customers.

Charlie Bryant, CEO of Hometrack, said: “Home builders and public sector housing bodies are a critical market for Hometrack, alongside our established market-leading business serving mortgage lenders and real estate investors. I am delighted to welcome Alex, Ross and Rob who, between them, bring an unrivalled level of domain knowledge to Hometrack and look forward to our customers benefiting from the enhanced products and services which this is enabling us to deliver.”